New Multi-Functional Water Filter For UK Homes Launches
LONDON, UK, June 2011– A new counter top hot and cold water dispenser has been launched today to provide consumers with a cleaner, smarter and faster source of water in the home. The BIBO advanced water filter provides filtered water for cold and hot drinks at the touch of a button, eliminating the need for a kettle, a filter jug or bottled water.
The water is filtered several times to guarantee purity and taste. The filtration first removes chlorine to give the water a clean taste, similar to most BRITA-style filter jugs. The BIBO further filters the water to reduce traces of heavy metals, pesticides and other chemicals before a powerful UV filter makes sure the water is free of any bacteria. The water is then chilled or boiled as required.
‘There is no doubt that time and space are two of the most valuable commodities we have,’ says Jonathan Brown, spokesperson and founder of BIBO Ltd. ‘For just a few pence each day the BIBO water filter means there is no longer the need to store a separate filter jug in the fridge for easy access to pure, chilled water. There is also no waiting around to boil a kettle for a cup of tea or to cook pasta. . As a result we hope that the BIBO will soon be considered an essential element of the UK kitchen.’
As well as saving time and space for consumers the BIBO water filter can significantly help the environment. Each year nearly three million tonnes of plastic are used for water bottles and only 10 percent of the bottles are recycled. Each one can take more than 400 years to decompose. Therefore it will be over 120 million years before the water bottles used in just one year disappear.
‘The benefit to the environment is potentially huge’, says Brown. ‘All plastic products are a real and immediate concern. As well as the difficulty in disposing of plastic bottles their production in the UK alone uses enough oil each year to keep 17,000 cars on the road for the same 12-month period. Anything that can significantly reduce this damage to the environment must be seen as truly beneficial.’
Brown continued: ‘UK consumers are aware of the high cost of bottled water, not only to the environment but also the cost in pounds and potentially their health. Unfortunately, the alternatives are limited, when you’re out and about and don’t have a tap close by, or you’re from a hard water area and don’t like the idea of drinking the water straight from the tap. Over 6 million U.K. homes are using the jug-type filters to help improve the quality of their drinking water, a technology which is over 40 years old and takes up valuable space in the fridge. We’ve introduced the BIBO filter to provide a fresher, more convenient alternative which meets the demands of today’s busy lifestyles. And if you’re on the move, all you need is a refillable bottle and you can be confident the water you are drinking is safe and not costing the earth.’
The BIBO water filter simply connects to the home water supply and the water is instantly available heated or chilled. It can provide 7 litres (approximately 30 cups) of chilled water and 15 litres (approximately 60 cups) of hot water each hour. Slightly larger than the average kettle, it has been designed to fit under kitchen wall units and its dimensions are 32.5cm high, 30cm wide and 35cm deep. The BIBO comes in a range of eight colours to fit in with all kitchens.
The BIBO water filter can be purchased for £363 from www.bibowater.co.uk.